Proofreading and translation – this is one of the oldest human activities. Of course, we can not say exactly when the earth appeared the first translator, and archaeologists are unlikely to ever dig up his remains. Translators themselves do not claim to be considered the oldest profession, but there is every reason to believe that
Read MoreThere are many classifications of proofreading. First of all, slogans can be divided into two main groups: the slogans and corporate trademarks. Trade proofreading work for brands: advertise goods and services that are sold to the final consumer. They are used in advertising sales, which is aimed at the consumer in order to induce him to
Read MoreTranslation of advertising texts is considered one of the most difficult types of cross-language communication, because it requires a translator not only excellent language skills, but also the creative campaign, knowledge of the culture of the target audience. In other words, the translation of advertising texts is necessary to translation tools, has the same effect
Read MoreIn English, there are some kinds of dialects are spoken in its entirety that in the process of education and the formation, the language passed many stages and at some point divided into several categories, which began to develop in the future on their own. So today we can identify the main dialects, namely: American
Read MoreThe epithet – is a means of expression, based on the allocation of the quality characteristic of the described phenomenon, which is issued in the form of attribute words or phrases describing this phenomenon from the perspective of the individual perception of the phenomenon. The epithet is always subjective, he always has an emotional meaning
Read MoreA special role in the literary language, its literary and variety of books (in writing the type of speech), a play on words and phraseological combinations, known as poetic style. Under this concept is often fed the words high, solemn coloring. The term “poeticism” shows the limitations of the use of words a certain style
Read MoreFunctional-literary vocabulary book is a heterogeneous group of words differentiated by service function that words carry different styles of speech. These include terms barbarisms, poeticisms, archaic words and literary neologisms. All these groups of words in use in different styles of speech acquired their own, specific stylistic characteristics. Since the terms used mainly in the
Read MoreIn linguistics, often use the term: the expressive means of the language, expressive language means, stylistic means, stylistic devices. These terms are sometimes used synonymously, sometimes they invested different content. Between expressive (expressive) by means of language and stylistic devices of language is difficult to draw a clear distinction, although the differences between them do
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